Job description

• Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
• Advise clients on marketing, advertising or sales promotion opportunities and strategies
• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
• Manage post campaign analysis to measure and report on marketing and advertising metrics
• Develop and maintain social media accounts, including managing customer reviews and testimonials
• Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Act as spokesperson for an organization and answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material